/ Role
Founding Product Designer
Product Manager
/ Timeline
Summer 2023
(3 months)
/ Team
6 Engineers
1 Designer
1 PM
/ Methods
Research
Design Systems
Rapid Prototyping
Pitch Decks
Organization involvement is one of the pillars of university
experience. Even though a majority of students want to get more
involved, common barriers-to-entry such as complex club discovery
and academic pressure discourage students from getting involved.
We
wanted to experiment with the possibility of combining something
familiar while encouraging more involvement. This is what me and 7
other UCI students decided to explore gamification. Can we apply
leverage this in a healthy way to improve a core aspect of a
student’s experience?
These are common problems that college students around the US are experiencing. Clubs are a crucial part of university life for most students, both as a means to meet people and to advance one’s career. However, most clubs at UCI use incompatible systems: from google forms to physical sign-in sheets. Students are having trouble managing all these logistics across multiple clubs.
comments about the most used platform to discover clubs: CampusGroups
You’re a HS Senior who just got into your dream college. You’re excited to get involved but with 1k+ clubs and move-in prep, you just don’t have time. You end up joining clubs that you’re not interested in and fall off in a month. What now?
spreadsheets, google forms, physical forms... and a bunch of unorganized touch points
After digging deeper into the student life of other campuses, we found that public universities have a LOT of clubs (UCLA has over 1200!) Students on reddit and discord (popular social media platforms for uni students) expressed hesitation to participate in new clubs due to inflexible schedules and lack of alignment with their career ambitions. Do UCI students experience the same frustrations?
The current user flow between clubs and students isn’t consistent
across clubs and leverages a lot of external softwares that
increases the BTE to participating in these clubs.
To address the issue of lacking a centralized access point for club
activities, I mapped out the direct flow between
students and clubs. I also included the main input items (feedback
and demographic data) that were not well centralized in clubs.
We created 2 different platforms: a mobile app for students to discover events and leave reviews and a centralized web-based dashboard for clubs to track data about users. Our goal was to directly link clubs and students without sacrificing accessibility and usability
Through our personal connections, we received feedback from students through 24 user surveys, 4 user interviews, and several coffee chats through discord servers, instagram, and linkedin (to target a vast variety of students). We also personally talked to executive members of clubs to understand their pain points.
To dig deeper into root cause and patterns of frustrations across UCI students, I worked with my team to craft a research protocol shipped to students to UCI discord channels and personal connections to club executives.
After scheduling interviews with 4 UCI students, here are the common
patterns of behavior we found.
frustrated by: complexity of current systems forcing
them to do more work than necessary -> higher user drop-off
motivated by: building social connections and
career-boosting opportunities
Comments collected from 1:1 interviews. Not real names, to keep confidentiality